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Transport for London
Colour guidelines manual illustrations
Illustration
Illustrations can convey ideas which are difficult to express or would take a lot of words to explain. The human brain perceives visual information more quickly, fully and holds it longer in the memory.
How Illustration can help:
• It can enhance and enliven word heavy content
• Allow you to show visuals for conceptual works/products
• Help explain abstract ideas or services
• Help people understand complex information
“Robin was instrumental in developing our new colour guidelines manual. He looked at all the material in a creative and efficient way, producing a practical, elegant design solution, on time and at the quoted cost.”
Mo Oshodi- Marketing director, TFL Buses
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